Well in Los Angeles and particularly the South Bay and Cities (my specialty) it sure does. I can think of more than one example of an expired listing in Manhattan Beach, Hermosa Beach, Redondo Beach, Torrance etc that was re-listed with the right presentation and sold. Quickly. For more.
My advice is something like "you get dressed up for a job interview or date. Why wouldn't you dress your home up to make the best first impression as well?" Part of this, which I'll get to elsewhere is also make sure you have great photos. But that's an entirely different yet related topic.
Home staging can influence buyers’ perceptions of a home and even motivate them to pay more, according to the National Association of REALTORS®’ 2015 Profile of Home Staging, a survey of more than 2,300 REALTORS® representing buyers and sellers.
Eighty-one percent of REALTORS® who represent buyers say that staged homes make it easier for their home buyers to visualize a property as their future home. Forty-six percent of buyer agents also reported that staging makes their buyers more willing to tour a home they viewed online, and 45 percent say that buyers tend to view the value of the home more positively if it is decorated to buyers’ tastes.
Twenty-eight percent of agents said their buyers are even more willing to overlook other property faults if a home is staged, according to NAR’s survey.
Buyer agents also say that staging can potentially influence how much their buyers are willing to offer for a home. According to the survey, thirty-two percent of buyer agents surveyed say that staged homes increase the dollar value buyers are willing to offer for a home by 1 percent to 5 percent; 16 percent said it could increase offers by 6 percent to 10 percent.
However, not everyone chooses to stage a home in prepping it for sale. Forty-four percent of seller agents say they only suggest that sellers declutter and fix property faults, and they do not recommend that their clients should professionally stage the home.
Indeed, about 34 percent of seller agents surveyed say they stage all the homes they list; 13 percent stage only “difficult” homes to sell; and 4 percent only stage high-priced homes they list, according to the NAR survey.
The most important rooms to stage?
Living room, kitchen, and master bedroom.
Above images of Ellis Posner North Redondo Beach listing at 2417 Grant Ave Unit B.
Feel free to contact me directly for a no obligation consultation on how to prepare and stage your home to sell for the highest price possible.
Pictures are of listings provided by Ellis Posner Realtor.